What is the Coaching Guild?
Coaches/ trainers and mentors will at all times and in all situations maintain the highest standard possible, using their full knowledge, competence and effort in their work.
Coaches/ trainers and mentors will be at all times honest, nonjudgmental and fair, using their knowledge to its full capability but also not exaggerating their own abilities and honest about their limitations.
Coaches/trainers and mentors will at all times adhere to the Internationally accepted standards of ethical conduct that reflect the professionalism, dedication and honesty of the coach/ trainer and mentor as a person and as a professional.
Dignity & Rights
Coaches/ Trainers and Mentors will take upon themselves to treat each individual client with the dignity and respect they deserve, regardless of the client’s state, religious and/or cultural background, and those of the coach/ trainer and mentor.